Introduction Over the past four weeks the digital marketing conversation has been dominated by Reddit. In its Q2 2025 earnings update the platform reported an 84 % year‑over‑year surge in ad revenue to $465 million and more than 110 million daily active users. These figures underline the fact that Reddit is no longer just a niche discussion forum; […]
Social Media
From TikTok to Threads – Navigating the New Social Commerce Landscape
Social media’s rapid evolution has created a whirlwind of platforms, trends and features, making it difficult for digital marketers to know where to invest their time. The last few years saw the decline of certain platforms (like Twitter/X as advertising costs rose) and the emergence of new players like Threads and Bluesky. At the same […]