If 2023 was the year of generative AI hype, 2025 is the year of agentic AI. According to Seafoam Media’s July 2025 marketing report, AI is no longer just assisting marketers; it’s acting on their behalf. Agentic systems – automated stylists, media planners and campaign generators – are delivering meaningful results with minimal human intervention. […]
AI & Automation
Google AI Overviews: How It Will Change Search & What Marketers Need to Know
Artificial intelligence is fundamentally reshaping how people interact with search engines. In 2025, Google rolled out AI Overviews, a feature that synthesizes information from multiple sources and presents a concise summary at the top of results pages. While this improves the user experience, it also changes how organic and paid listings receive clicks. A report […]
Navigating Generative Engine Optimization – Preparing Your Digital Marketing for AI‑Driven Search
Search is changing in front of our eyes. In the past, optimizing a website meant understanding how Google’s algorithms crawled and ranked pages and then shaping your content accordingly. Today, search experiences are increasingly being mediated by generative AI systems – tools like ChatGPT, Perplexity, Gemini, Copilot and Google’s AI Overviews now summarize answers and […]
Hyper‑Personalization and Trust – Balancing AI‑Driven Personalization with Privacy in 2025
The promise of hyper‑personalization is alluring: deliver the right message to the right person at the right time, drive conversion rates up and waste less spend. Thanks to advances in AI, personalization is now available at unprecedented scale. Taboola reports that 92 % of businesses use AI‑driven personalization. Personalized calls to action (CTAs) outperform generic CTAs […]
SEO in the Age of AI and Privacy: How Marketers Can Thrive in Blended Search Results
A key question is whether AI‑generated content helps or harms SEO. A large study analyzing 600,000 web pages found that quality AI‑generated content does not hurt Google rankings. The caveat is that AI content must be accurate, original and useful. Google continues to evaluate content based on E‑E‑A‑T (Experience, Expertise, Authoritativeness, Trustworthiness). Content that is […]
AI-Assisted Decision Making: Data‑Driven Marketing at Scale
AI‑assisted or AI‑driven decision‑making harnesses artificial intelligence to enhance the quality and efficiency of business decisions. Because AI can process and interpret data at a scale and speed far beyond human capabilities, it helps marketers navigate complex scenarios and choose the best options. Harvard Business School researchers studied the impact of ChatGPT‑4 on a consulting […]